Google, Facebook, iTunes App Store, and many other innovations are making the old ways of marketing an insurance business obsolete.
While some smaller towns have insurance agents that rely mostly on word of mouth, many people are starting to trust the reviews and content they find online more and more.
People just don’t have time to shop around anymore.
It’s up to people like you to take the initiative and educate their prospective customers.
Google reviews are so key nowadays.
I’ve been telling a friend of mine, an insurance agent located in oxford ms, that he must get more reviews in order to stay above his competition.
I’ve seen many agents refuse to make a google business page or even court reviews due to the mythic word of mouth that they believe is driving their business.
Word of mouth is a unicorn in the online world. It’s better to take control of your online presence instead of leaving your online reputation to fate.
Facebook pages are another key.
There are several objections to having one including the potential for negative feedback, but most people’s fears are unfounded.
The fact is that most people don’t care enough about what’s going on in your business.
In a day and age where people can get free quotes and shop around as much as they need be, it’s crucial to give people an identity to latch onto.
Not having a facebook page is like refusing to give all the details about your policies. It’s suspicious.
My auto insurance agent has absolutely no problems with his facebook page, so you shouldn’t either!
Mobile phones have also changed the entire landscape.
The iTunes app store has paved the way to innovations of all stores, mostly towards being able to contact an insurance company and get instant quotes or other info from anywhere they can get the internet.
And the internet is near the point where it’ll be available anywhere and everywhere.
However people are also accessing facebook, google, and youtube mostly from their phones now to.
And most of you are probably not ready for this….
Google is rewarding traffic to websites who have websites that can be found and easily navigated on their phones.
If you haven’t gotten this settled you need to.
Global competition is also a big factor.
Thanks to Google and Facebook, anyone can research a new policy and look for better rates for someone like myself who needs a oxford ms insurance agent.
And you’re prone to this whether you’re local or national.
While many customers want a person they can rely on locally, many companies have infrastructure in place to make it where that is not necessary.
More than likely you’ve seen the commercials from State Farm, Geico, and Aflac amongst others with the eccentric and sometimes witty ads.
Although you can’t produce a commercial like that, there are many opportunities with Google and Facebook to form a presence to position yourself against them.
Whether you use Windows 7 or Mac OS, all of these factors will still be in play.
Although there are many particulars about the way insurance is served to customers, the way your customers find you is of paramount importance.
If you haven’t started to address these needs because you’re old school, it’s time to consider changing that.
Hope you got some use out of this.